Today we can see mobile apps almost everywhere. They are not just used for fulfilling the needs but allowing businesses generate revenue and interact with the customers in real time. Customers can easily learn about the core offerings of a business through the web app just by staying at home.
With over 6.3 billion smartphone users worldwide, the true potential for mobile apps has fastened the way users interact with the companies. It’s hard to find someone who doesn’t have a phone with an app.
From managing the finances online to booking the appointment for the doctors, seeing the location for purchase to making things phenomenal, it’s all about mobile apps and its development cycle.
There are many businesses that have actually recognised the importance of mobile apps, and very few of them are still struggling to understand the potential and consider the work plan. According to research, 71% of the businesses have actually understood the importance of mobile apps and how it will benefit their working plan.
Anyhow, without any further ado, we can now understand the importance of mobile apps and how it’s extending the digital experience to the fullest.
In this blog, we are going to learn about the key steps associated with the creation of a mobile app, and why you should invest into mobile app development for businesses.
Are you excited to explore it with us? Let’s get started then…
The Importance of Mobile App Development – Unfolding the Significance
The mobile app market has seen an instant boost since the last 5 years where every other customer is choosing the right pathway to lead the market and stay ahead of the competitors. It’s driven by increasing reliance on smartphones for everyday use. For businesses, mobile apps are not only enhancing the customer experience but serving as a powerful tool to address their concerns, and solve it within minutes.
- With a ride hailing mobile app, you can easily book a ride and reach the destination.
- Whereas, with a healthcare mobile app, you can book the consultation online and get the medicines prescribed online by the doctors and even get it delivered on your doorsteps.
- With a real estate mobile app, you may get the locations verified through the app and even view it overall through the AR-based camera.
- A food ordering mobile app can enable the users to order the meals online and get it delivered to their doorsteps without any hassle.
These were some of the mobile apps that come with great functionalities, revamping the entire lifestyle of the customers. All those work that were done manually before can now operate through mobile apps, and nothing can be more satisfying than this.
Anyhow, let’s learn about the key statistics about mobile app development.
Key Statistics Highlighting The Significance Of Mobile Apps
In this section, we are going to learn about the significance of mobile apps:
- According to research, mobile app users have downloaded around 28 billion mobile apps from the App Store. Whereas, still we are halfway to 2026 and the count is still going on.
- The popularity of mobile apps is considered by the preferences where it’s acquired over desktop, and websites with users spending more time on apps as they just can’t open a laptop all the time.
- Users can now easily handle all their tasks through the mobile apps instead of hiring a person or doing it all manually.
- The average smartphone user spends 4.9 hours per day on their phone, with 89% of that time spent in apps.
- 49% of users open an app 11+ times per day, and 21% of Millennials open apps 50+ times daily.
- Users typically interact with 10 different apps daily and 30 apps per month.
- 70% of all US digital media time comes from mobile apps, with in-app sessions lasting twice as long as website sessions.
These were the dynamics and statistics related to mobile apps. Now we are going to highlight another important topic that is, why businesses need mobile apps:
Why Should Your Business Invest Into Mobile Apps?
Businesses are now just a one-way process, but a three-dimensional organization where they have to invest, market, and interact with the customers to generate revenue. The ideal way out is to reach the breakeven point and today we are going to make you understand the significance of mobile apps:
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Increased Customer Engagement
Mobile apps are offering multiple services that are enhancing the customer engagement and bringing in amazing results. Features like, online payments, push notifications, timely updates, and reminders to the users keep them connected and informed throughout the process. The constant follow up and interaction with the mobile app has increased the customer engagement level, and it actually played a great role for businesses to understand the significance.
Based on the interaction, they can make minor tweaks in the mobile apps like adding or removing any feature, making any feature better with a bit of customisation.
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Increased Sales
With mobile apps and its usage, the number of sales is increasing massively. Now apps come with an online payment feature that has minimized the interaction of users with the banks physically. They can make the payments online through the apps and save up a lot of time and effort. Even in Ecommerce apps, the feature for allowing the users to get the order placed online and paying directly has increased the engagement level.
Perhaps, this entire activity often leads to the number of sales increase as the customers are now interacting more with the mobile apps as compared to other apps
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Personalised Marketing Campaigns
Mobile apps have opened new marketing streams for businesses. Just by analysing the interaction of the users with the mobile app and the features that they are using the most, businesses can create preferences and design marketing campaigns accordingly. With promotional activities where the businesses are creating ads that targets the users’ demands tends to generate more leads and eventually convert those leads into sales for instant revenue boost.
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Addressing User’s Concerns
The advent of mobile apps has extended the customers’ engagement and features like, in-app messaging, support tickets, chatbots, and online payment gateways has increased the time of users on a mobile app. Businesses can now cater and address the concerns of the users all time, and it comes with great responsiveness that can improve the customer’s satisfaction level and also build trust amongst them for the leading brand.
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Competitive Edge
By creating a full-fledged mobile app with no bugs, and almost all the necessary features that are acquired by the end users; you are actually gaining a competitive edge against the competitors. If you build a USP that is unique from the competitors, and market it perfectly then, there are chances that you can grow and generate more revenue than your competitors.
How mobile apps are increasing customer engagement levels?
Here is how mobile apps are increasing customer engagement level:
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A better customer experience:
Customer experience is 85% dependent on the level of satisfaction they are getting from the mobile app. Is the app proficient for addressing their concerns? Can the app offer customized services to them? If these concerns are addressed, and they are getting the live support from the apps, then, mobile apps are the best thing any business could invest into for increased sales.
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eCommerce made easier:
Shopping from both local and interactional brands was a hassle but now with the advent of ecommerce online stores, the customers can shop online just by paying a small near to minimal delivery fee. Alibaba, AliExpress, and Bagallery are making online shopping easy and quick. A mobile app gives users a chance to get the entire shopping mall on their palms, and they can visit the stores through their mobile phones, browse the products and select coupons for any discount.
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Push notifications for keeping users connected:
Instead of opening the app again and again for checking the status of your order or anything like, a new message or like on a post shared on Facebook, the push notification feature has made the digital experience more fun-filled. Customers can now get all the notifications on their mobile phones, and indeed it’s one of the best features any company could add up in the mobile app.
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Improved marketing results:
With mobile apps, you can plan out the marketing campaign in a much better way. It’s easier for the marketers to create a strategy that is personalized and collect the data directly from the phones with the consent of the users. Based on the interaction, you may plan the marketing strategies and wait for the results. As the app collects the data from the users in a seamless manner, they can send them newsletter or discount offers directly to the email address to improve the sales and CRO ratio.
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Smooth data collection:
Apps have the potential to connect the users to the app and increase the sales. Mobile apps like ecommerce stores collect the data of users which includes, username, email address, phone number, national identity card, active physical address and bank details that come beneath sensitive data of course. They collect all of the data with the consent of the users, and they are kept informed about the proceedings.
Steps by steps guide for building a mobile app –
Developing a mobile app can be a time-taking task, but if you follow a streamlined process then, it can be done easily:
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Know the requirements –
Setting the goals and end results early before jumping into the entire development process helps in measuring the outcomes easily with no hidden steps.
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Understanding your target audience –
When you make a meal for your family, you keep the speces in mind because if you add anything in excessive amount it would be of no use. The similar concept is followed when it comes to developing a mobile app. You should keep the demands and preferences of your target audience in mind before you start creating a product that would be used by them.
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Choosing the right technology stack –
You should know what type of app will be created for the users. Will it be an Android app, or an iOS mobile app? How will the performance measure be monitored? If it will be a cross platform mobile app, then you should hire a cross platform app developer.
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Designing the user interface of the app –
Creating a user friendly interface is really important to keep the users engaged with the mobile app. Focus on seamless navigation with less complications.
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Partner with a mobile app development agency –
You can partner with a mobile app development firm and ask them to share their packages. TekInvent is a leading mobile app development company that has augmented its team with professional app developers, designers, and market to take your app idea to the top.
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Testing the mobile app –
You can do unit testing, black box testing, and white box testing to test the mobile app and ensure that the mobile app is working perfectly fine without any unsolved bug.
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Market the mobile app –
Lastly, you may hire a professional team of markets to market the app on different platforms and help you generate revenue organically.
How much does mobile app development cost?
The average cost associated with mobile app development depends on different factors like, the development stack, either it’s Android or iOS or a web app. Will the app have modernized technologies like, AR,VR, IoT based sensors integration or anything else? Will the app be used for commercial purposes? However, as per the research the pricing for a simple mobile app is around $10,000 to a complete one ranging to $10,000 to $500,000+.
Key Takeaway
And we are done for the day. We hope that you enjoyed reading about the different attributes related to mobile app development and the costing for a better idea. The need for mobile apps has been a driving force for the businesses to invest more into apps, and collaborate with the customers through one platform. If you think we have missed anything within the blog, then feel free to share your thoughts. We would love to hear it back from you.
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